New Delhi: In an effort to emphasise the benefits and importance of Aadhaar Card, UIDAI is undertaking a major TV campaign. In the wake of a multi-agency RFP and pitch, Span Communications won the media mandate for the campaign. Carat is the incumbent agency.
Talking about the win, Naresh Kheterpal, CEO, Span Communications said, “Winning the campaign is a testimony to the confidence that the client has placed in us. Also, being on board with a brand like Aadhaar uplifts our spirits and further adds tempo to a great year where we have won significant businesses and consolidated operations.”
For the records, Span Communications is a full-service marketing communication agency having a nationwide presence and extensive global exposure.
It has handled big-budget multi-media campaigns across sectors ranging from Government and PSUs to Tourism and Hospitality, Entertainment, Automobile, Healthcare etc.