Promoting self-love to couples bonding… brands celebrate Valentine’s day with inspiring campaigns
Valentine's Day serves as an important marketing opportunity for brands where they capitalize on the spirit of love and affection. ...
Tag: Duroflex
Shridhar Balakrishnan appointed Group CEO of Duroflex Group
Duroflex announced the appointment of Sridhar Balakrishnan as the Group CEO of Duroflex Group. The move aligns with the company's vision to transition from ...
Duroflex gets Kohli to advocate Great Sleep for Great Health
Sleep solutions provider Duroflex has launched its first campaign with its brand ambassador Virat Kohli, for mattress range Energise. The ...
Duroflex pitches furniture so comfy, you’ll never want to leave
Duroflex has launched a campaign for its sofas, beds and recliners. https://youtu.be/IOOX8M8V2cw A film that is part of the campaign ...
People want hyperlocal news, keen on authenticity: Abhijeet Ranjan, Public App
Q&A with Abhijeet Ranjan, Chief Revenue officer, Public App, from the Inshorts Group. How is Public App different from other ...
Buoyant Duroflex bets on tech and Virat Kohli to sustain momentum
The brand has signed Alia Bhatt as the first brand ambassador in 2021. A few days back you have signed ...
Duroflex appoints Rajat Rastogi as CFO
Duroflex has strengthened its leadership team with the appointment of Rajat Rastogi as Chief Financial Officer and Rajesh Kumar Dash ...
Duroflex CMO Smita Murarka steps down
Smita Murarka has stepped down as Duroflex’s CMO. She had joined the oraganisation in 2020 as the Vice President - ...
Duroflex and Alia Bhatt encourage consumers to invest in quality sleep this festive season
The festive period is believed to be a very auspicious time wherein consumers across India make huge spends on lifestyle ...
In D2C, product and positioning are the differentiators: Mathew Joseph, Sleepyhead
Sleepyhead is a D2C home lifestyle brand headquartered in Bengaluru. Its CEO and Co-founder was the marketing head of parent ...
