GroupM introduces global framework for accelerated media decarbonisation
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising ...
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising ...
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business performances, ...
BR Venkatesh is a familiar name in advertising. After all, he had put in 28 years starting with Ambience, then ...
The advertising sector around the world will grow by 8.4 pc in 2022, excluding the globally distorting effects of U.S. ...
As the media ecosystem evolves from linear to cross-platform, buyers and sellers are seeking to bridge “the measurement gap.” Following ...
Ankket Jain, former Vice President- Creative Solutions at Pocket FM, has joined Matrix-GroupM as National Revenue Head. Jain, who has ...
150 million Indians currently transact online and this base is expected to grow to 350 million by 2025, states Content ...
GroupM, WPP’s media investment group, announced the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital ...
WPP’s GroupM is all set to merge MediaCom and Essence forming EssenceMediacom. Nick Lawson, the global CEO of MediaCom will ...
Himanshu Shekhar has been elevated to expand his remit as the cluster CEO of GroupM Thailand apart from Indonesia and ...
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