Publicis Media wins Spotify’s global media mandate
The streaming major, Spotify, has granted its media account to Publicis Media after a global pitch. The Publicis Group’s media ...
Tag: IPG Mediabrands
OTT platforms, content diversification, inclusive storytelling expected to drive non-fiction content
The history of non-fiction content on Indian Television goes back to the early television broadcasting days- where the non-fiction content ...
BARC is like coalition government; managing diverse interests a challenge: Shashi Sinha at Print and Television Summit
While TV channels claim concurrent digital viewership numbers, a third party measurement will have a real impact on the growth ...
IPG Mediabrands India’s Media Responsibility Index launched, Digital platforms urged to prioritise data ethics
Media holding company IPG Mediabrands has unveiled its inaugural Media Responsibility Index (MRI) in India. It has been compiled by ...
IPL 2023 Social Listening Report: Title winner CSK tops on mentions and engagement
Interactive Avenues, a full-service digital agency and the digital arm of IPG Mediabrands India, revealed findings from its social media ...
GameChangers 2022: Shashi Sinha, IPG Mediabrands – Giving back to the industry is what keeps me going
Shashi Sinha, CEO - IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was ...
IPG Mediabrands’ Daryl Lee to join McCann Worldgroup as CEO
McCann Worldgroup is planning to rope in Daryl Lee as its Chief Executive Officer, according to media reports. Lee will ...
GroupM, IPG Mediabrands and Publicis Media led the media agency groups, reveals COMvergence Billings and Market share report for FY 2021
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business performances, ...
IPG Mediabrands appoints Lynn Lewis as Global CMO
IPG Mediabrands has announced the promotion of Lynn Lewis to Global Chief Marketing Officer. She will report to Daryl Lee, ...
Cannes Lions announces updates to the 2022 Awards
Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an ...
