India’s diversity absent in advertising – says ASCI-UA report
Mumbai: In a country as diverse and multicultural as India, advertising that caters to this diverse population is surprisingly flat ...
Mumbai: In a country as diverse and multicultural as India, advertising that caters to this diverse population is surprisingly flat ...
Mumbai: 86% of internet users in India, i.e. 707 million people, enjoy OTT audio and video services, making it the ...
The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were ...
Marketing data and analytics company Kantar has announced the launch of a Cosmetic Panel – a continuous tracking system born ...
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
Market research and consumer insights veteran Hemant Mehta has passed away. In his last stint, Mehta was the Managing Director ...
‘Taming the choppy waters: Lessons from the world of brands’ was the theme for a discussion at MRSI’s Annual Market ...
Marketing data and analytics company Kantar has announced the launch of Sensory eValuate in India, as a part of its ...
Kantar, a marketing data and analytics company, has appointed Mary George Parayil as Principal for Kantar Analytics in India. Parayil ...
Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to ...
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