Marketers miss out on measuring the full impact of marketing investments: WARC
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
The third and final WARC Rankings are now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
Mumbai: The Warc Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative ...
Using the results data from between 2015 and 2022, WARC has assessed the health of creativity to establish how often ...
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
Despite concerns about the economy, 61 pc marketers expect business to improve next year as against the current year, according ...
Jury Chairs for the WARC Awards for Effectiveness 2024 have been announced, across regions. APAC jury chairs are Bhaskar Choudhuri, ...
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
Did you know that whilst Indian Adex contributes only 1.2pc to the Global Adex, the Indian Print Adex contributes 6pc ...
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