There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy.
In order to maintain their YouTube presence, brands can either use the platform as a repository for their commercials or engage their audience in original series content like other YouTubers. The most successful brands have found a way to develop YouTube videos and series that extend the branded experience.
Vidooly, a leading video analytics marketing company analysed the Top 10 Most Popular Brand Channels on YouTube in India, that are using the platform to not only grow their audience but also give them a unique experience to reveal the following:
Apple Inc. is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms – iOS, macOS, watchOS, and tvOS – provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. The brand is dedicated to making the best products and to leaving the world better than we found it.
Just like it’s dominating market share, Apple has maintained a global presence on YouTube as well. The platform is mainly used to showcase it’s newly launched product and uses through innovative advertising. Its Indian channel features a variety of content segregated into different content buckets which pertain to their products. In their most recent campaign, Apple has launched a series of short advertisements on ‘How to shoot football on iPhone X’. This is a great example of how to integrate the current events (i.e. FIFA World Cup) with their products. With more than 1.4 million subscribers, Apple India stands on the first spot among the top most popular brand channels on YouTube in India.
Samsung is a South Korean multinational conglomerate that comprises of numerous affiliated businesses most of them united under the Samsung brand. The brand pledges to create and deliver products and services that enhance convenience and foster better lifestyles for their global customers. With continuous product launches for the Indian market, Samsung has been able to translate its market success into gaining a digital audience as well on their Indian YouTube channel.
On their YouTube channel, discover the latest Samsung brand stories, events, innovative technologies, and more. The homepage is neatly segregated into playlists which feature videos from each of their various product categories. For each product launch, the brand creates a series of videos for their campaign accompanied by a specific hashtag. With more than 1.3 million subscribers, Samsung India stands on the second spot among the top most popular brand channels on YouTube in India.
Oppo Electronics Corporation commonly referred to as Oppo, is a Chinese consumer electronics and mobile communication company, known for its smartphones, Blu-ray players, and other electronic devices. OPPO innovated selfie beautification and drove the selfie trend in the smartphone industry. In 2017, OPPO introduced A.I. to the front camera and is leading a brand new era of the selfie.
Ever since it’s launch in India, it has attracted the attention of Indian consumers for its range of smartphones. With that, they have been able to build a good enough digital audience for their Indian YouTube channel. On their channel, they feature a variety of advertisements under each campaign for a product launch. Their advertisements often feature their celebrity brand ambassadors who are either from Bollywood or Cricket. This gets their videos to trend very quickly. With more than 1.2 million subscribers, OPPO stands on the third spot among the top most popular brand channels on YouTube in India.
OnePlus is a Shenzhen-based Chinese smartphone manufacturer that officially serves in 34 countries and regions around the world as of today. They have released numerous phones, amongst other products. With their smartphone launches in India, they became an instant hit amongst the Indian consumers. This success has led the brand to build a loyal digital fan base on their Indian YouTube channel.
On the channel, they mainly feature their new product advertisements and videos specially created for the digital audience. A lot of their videos feature Indian celebrities from all walks of life which makes their content even more appealing. Apart from just featuring their own videos, the brand also ensures that it gives the due limelight to the other channels/creators unboxing/reviewing their products on their homepage. With more than 1.04 million subscribers, OnePlus India stands on the fourth spot among the top most popular brand channels on YouTube in India.
Netflix is the world’s leading Internet television network with over 69 million members in over 60 countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. The platform has revolutionized viewing habits of the audience across the world and India has welcomed that with open arms ever since it’s launch.
Initially, Netflix started with just showcasing their international content to their Indian vertical but now they have strategized towards creating localized original content as well which has a global appeal. This has led to a massive growth in its Indian subscriptions and popularity. On their Indian YouTube channel, they simply feature teasers and trailers of their current and upcoming content be it regional or not. With more than 828K subscribers, Netflix India stands on the fifth spot among the top most popular brand channels on YouTube in India.
Amazon.com, Inc., doing business as Amazon, is an American electronic commerce and cloud computing company. The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization. With their launch in India as Amazon.in, they dominated the market with frequent offers and sales that were introduced around major Indian tentpole events. Thus, their digital presence also gained momentum and was able to build a decent fan base on their Indian YouTube channel.
On their channel, they majorly feature their advertisements pertaining to offers, discounts, sales and product launches. Each of their campaigns comes with a series of short videos that are implemented over a period of time. Most of their advertisements end up trending on social media due to its uniqueness and emotional element. With more than 608K subscribers, Amazon India stands on the sixth spot among the top most popular brand channels on YouTube in India.
Vodafone Group plc is a British multinational telecommunications conglomerate with predominant services in the regions of Asia, Africa, Europe, and Oceania. It owns and operates networks in 26 countries and has partner networks in over 40 additional countries. Today it is regarded as the most lovable telecom brand in India. Their digital audience has been growing ever since it’s launch in India.
On their Indian YouTube channel, they feature their TV advertisements, updates from the world of Vodafone and other ZooZoo related promotional material. You will also find a lot of digital-specific content on their channel which smoothly integrates their current marketing plans. With more than 560K subscribers, Vodafone India stands on the seventh spot of the top most popular brand channels on YouTube in India.
Bharti Airtel Limited (commonly shortened to Airtel) is an Indian global telecommunications services company. It operates in 20 countries across South Asia and Africa. Airtel provides GSM, 3G, 4G LTE and VoLTE mobile services, fixed line broadband and voice services depending upon the country of operation. Since it is one of India’s leading telecommunications company, they have garnered a decent audience as well on their Indian YouTube channel.
On their channel, they feature their advertisements under various campaigns. They have also posted some how to style videos which guide the users with their app functionality. Their advertisements are not always directly related to their products as they also have a series of videos which focuses on various initiatives that the brand has been a part of. With more than 503K subscribers, Airtel India stands on the eight spot of the top most popular brand channels on YouTube in India.
KOOVS is the one-stop online fashion destination for all fashion needs. Inspired by the international runways and the global street scene they offer wearable fashion at pocket-friendly prices, right to the customer’s doorstep. They have gained popularity among the Indian audience with their 150+ new products launching each week across fashion and beauty from their edit of the best brands.
On their YouTube channel, they feature advertisements and announcements regarding offers, discounts, and sales. They also have series content which ranges from what to wear to collaborations. With more than 489K subscribers, KOOVS stands on the ninth spot of the top most popular brand channels on YouTube in India.
Vivo Communication Technology Co (commonly referred to simply as Vivo) is a Chinese technology company owned by BBK Electronics that makes smartphones, smartphone accessories, software, and online services. It is a young global smartphone brand focusing on introducing perfect sound quality and ultimate photography with cutting-edge technology. Vivo develops dynamic and stylish products for passionate young people. In India, it has seen a fair amount of success with their consistent product launches.
On their Indian YouTube channel, they feature advertisements and other content that is powered by them. For most of their campaigns, they rope in some or other celebrity which adds to the popularity. On their homepage, their videos are segregated into playlists which cater to a particular product. With more than 468K subscribers, Vivo India tands on the tenth spot of the top most popular brand channels on YouTube in India.