Social media platform Twitter has extended its in-stream video ads to all advertisers today.
The feature, which puts pre-roll ads on users’ Twitter feeds, has been previously available to Twitter’s premium advertisers, but will now be opened up to all marketers using the service.
Pre-roll ads were introduced on Twitter last September with a focus on the sports, e-sports and entertainment sectors. It is understood that the expanded service will be available across all the platform’s audience segments.
In announcing the new features, the company also highlighted its claims of providing brand safety for advertisers.
In Twitter’s first quarter results for 2018, the company’s global advertising revenue was up 21% compared to the previous year at US$575m. Earnings before interest, depreciation and amortisation was US$244m, up 46% on the previous year.