Mumbai: UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform, recently launched its franchise brand NOVA Cinemaz’ third miniplex, Starplexx NOVA Cinemaz in Almora, Uttarakhand. Located in L.R.Sah Road near Vishal Mega Mart, the two-screen property is the only one stop entertainment destination for local movie buffs.
Almora had been missing out on a technologically advanced cinema hall for far too long. At present, Starplexx NOVA Cinemazis Almora’sonly theatre. Equipped with state-of-the-art Dolby Atmos surround sound, NOVA has pioneered the cinema-viewing experience in this town.The theatre offers a mix of Bollywood, Hollywood and regional movies, all under one roof.
With Starplexx NOVA Cinemaz, UFO Moviez’ vision of spreading joy and bringing quality cinema to India’s towns and Tier 2 cities is already bearing fruit.
Commenting on the launch, Mr. Vishnu Patel, CEO – Special Projects, UFO Moviez says, “We are extremely thrilled to launch Starplexx NOVA Cinemaz in Almora. Almora is one of the largest towns of Uttarakhand and is famous for its rich wildlife and delicious cuisine. Due to the town’s rustic demographics, this new miniplex is well designed, considering every fine detail in the interiors. The interiors are modern and give a convivial vibe on entering the cinema. It is spacious and luxurious with well-lit lobbies painted in soothing colorscoupled with premium in-theatre seating, first-class in-theatre amenities and exceptional customer service. The brand new cinemais also technologically sound, leveraging UFO Moviez’ impeccable digital cinema expertise, along with Dolby Atmos’ surround sound.We are glad that like our earlier properties – Raj Nova Cinemaz in Karjat and Neelam Nova Cinemaz in Moga, Starplexx NOVA Cinemazhas been very well received by the locales of Almora.”
Mr. Bipin Rana, Proprietor says,“We are extremely delighted to associate with NOVA Cinemaz and look forward to a long-term nurturing relationship. Starplexx NOVA Cinemaz is the only cinema theatre in Almora, making it a major attraction amongst locals and tourists alike. Secondly, it is deployed with the latest digital projection system and groundbreaking Dolby Atmos sound technology, which makes it anideal cinema destination for the movie enthusiasts.”
NOVA Cinemaz, an asset-light franchisee model, is envisaged to stabilize the demand-supply gap in the local cinema business. The aim of NOVA is to make the movie-going experience affordable, entertaining and accessible. NOVA Cinemaz will encourage local entrepreneurs to own and operate Nova branded theatres in various parts of the country. As per the arrangement, the franchisee shall make the primary investment, and UFO shall ensure that the theatre is set up at a competitive cost.