Mumbai: WATConsult is part of the Dentsu Aegis Network, has won the digital media mandate of India’s leading baby care brand – Mamy Poko Pants.
With this win, WATConsult is now involved in the digital media strategy planning for the brand’s growth and its complete execution across leading digital and social media platforms. The agency kick started its association with an overarching campaign #ByeByeBedwetting, which encompassed a dynamic mix of content and contests to engage the audiences.
The campaign information is further promoted through its latest video – ‘Say ByeBye to Bedwetting’.
The agency focuses on social media content taking the emotional route, something that the brand is utilizing for the very first time while attempting to market this niche category. The campaign has been able to make waves in engagement rate and overall connect with the audience.
Speaking on the same, Rajiv Dingra, Founder and CEO of WATConsult, said, “It gives us immense pleasure to welcome Mamy Poko Pants on-board as clients and we look forward to serving them the best of digital media services for their growth and brand recall. Consumer brands today need to be active 24*7 on social media as feedback and criticism is always taking place. Our tools and services match perfectly with Mamy Poko Pants requirement and we hope to provide them innovative and quirky campaigns.”
Speaking about the union with WATConsult, Unicharm India’s Brand Manager – Marketing Group, Toshiyuki Nakamura said, “Unicharm has always utilized Digital to market and connect with its audience. I am happy with the collaboration as I believe the agency understands our vision and is capable of taking our brand to new heights while introducing inspirational concepts and ideas. I look forward to the many innovations that the future holds.